Communications Officer

The Freelancer Group operates three global platforms: Freelancer – the world's largest freelancing and crowdsourcing marketplace by number of users and projects posted – Sign in to view contact details, the world's leading online escrow payments platform, and Loadshift, Australia's largest freight exchange.

About the Role

This is primarily an earned media and social media role. We're not looking for a copywriter or a blogger. We're looking for someone who understands what makes a story land in a publication, who can spot a media angle in a data dashboard, and who can draft a pitch that a journalist actually wants to read.

You'll work directly with the Director of Communications in Sydney as the execution layer for a fast-moving, data-driven earned media operation. The work spans three distinct brands and moves quickly – one day you might be pitching a freight industry story to a business journalist, the next you're pulling Sign in to view contact details transaction data for a quarterly report or turning a freelancer's career story into a case study campaign.

A background in journalism or PR is strongly preferred. If you've spent time in a newsroom, you'll understand the pace, the instincts and the standards we're working to.

What You'll Do

Earned Media

• Support the Director of Communications on earned media pitching – drafting press releases, pitch emails and media materials for ongoing campaigns
• Maintain and update journalist contact lists across relevant beats (technology, business, finance, logistics, labour markets)
• Send and track pitch outreach; manage follow-up sequences; log coverage and calculate earned media value
• Respond to journalist callouts and HARO-style requests relevant to our platforms
• Research media angles daily – scanning RSS feeds, news aggregators and platform data for newsjacking opportunities that connect to Freelancer, Sign in to view contact details or Loadshift
• Stay across the tech, business and labour market news cycle; identify moments where our platform data or user stories add something meaningful to an ongoing conversation and move quickly to capitalise

Case Studies

• Identify strong story candidates by mining internal data: transaction records, Trustpilot reviews, Loadshift carrier profiles, Preferred Freelancer inductees and high-value platform activity
• Conduct interviews with clients, freelancers and platform users; develop their stories into case studies for earned media, social media and blog use
• Maintain the Master Case Study Database – appraising new leads, updating status and flagging Tier A candidates for active campaigns

Social Media

• Draft social media copy across the four content pillars (Celebrate, Educate, Commentate, Captivate) for Freelancer, Sign in to view contact details and Loadshift channels
• Monitor social media trends across platforms; identify formats, moments and cultural conversations with potential for high organic reach and bring ideas for content that could break through
• Work with the Motion Designer and Viral Media Specialist to develop integrated content campaigns
• Adapt tone and voice across three distinct brands: Freelancer (direct, no-BS, motivational), Sign in to view contact details (premium, confident, trust-focused) and Loadshift (grounded, Australian, industry-respectful)

Data & Research

• Scan internal analytics weekly to identify content and story opportunities: trending job categories, keyword movements, recently completed projects and platform milestones
• Compile media monitoring reports and maintain earned media tracking logs

General

• Support the Social CX team with customer feedback across social platforms as required