Creative Director - LATAM - DTC Market

We are looking for a skilled Creative Director to translate approved ad scripts into detailed, high-converting visual creative direction for our editing team. This role is central to our ad production process — taking scripts from copywriters and turning them into line-by-line creative direction documents that guide editors on shot selection, pacing, hooks, and editing style. The ideal candidate combines strong video editing instincts with a growing creative strategy skillset, and is ready to step into a creative lead path within a fast-paced, direct-response production environment.

Responsibilities

• Take approved ad scripts (received via Loom from copywriters) and convert them into detailed, line-by-line creative direction documents for editors
• Define visual storytelling, shot selection, B-roll, pacing, transitions, on-screen text, hooks, and editing style for each scene
• Select and direct talent, avatars, UGC creators, and visual concepts to maximize conversion
• Ensure ads follow direct-response best practices
• Work closely with video editors, copywriters, and media buyers to iterate on winning creatives based on performance data
• Research competitors and top-performing Meta ads
• Maintain creative consistency while testing new hooks, angles, and formats
• Coordinate AI B-roll and AI avatar integration into ad creatives
• Collaborate with Denzel (senior visual direction) during onboarding