LinkedIn Copywriter

We are looking for a creative and strategic Content Creator/Strategist with a strong understanding of LinkedIn to build and grow a professional brand through engaging, high-quality content.

This role goes beyond simply writing posts. You’ll be responsible for developing content strategies, identifying topics that resonate with professional audiences, creating compelling LinkedIn content, and using performance data to continuously improve engagement and reach.

The ideal candidate understands how LinkedIn works, knows what makes people stop scrolling, and can turn business ideas, industry insights, and company stories into content that drives meaningful conversations and visibility.

Key Responsibilities

• Develop and execute a LinkedIn content strategy aligned with business and brand goals.
• Research industry trends, audience interests, and relevant topics to identify content opportunities.
• Create engaging LinkedIn posts, including thought leadership, educational content, storytelling, and industry insights.
• Develop strong hooks, headlines, and post structures designed to increase engagement and reach.
• Repurpose existing content, company insights, interviews, and other materials into LinkedIn-ready content.
• Maintain a consistent content calendar and publishing schedule.
• Collaborate with internal stakeholders to gather ideas, insights, and subject-matter expertise.
• Monitor LinkedIn content performance and analyze metrics such as impressions, engagement, follower growth, and conversions.
• Test different content formats, topics, hooks, and approaches to identify what performs best.
• Stay updated on LinkedIn trends, platform changes, and emerging content strategies.
• Help strengthen the company's professional brand and authority within the remote work, talent, and business space.

Nice to Have

• Experience with B2B, recruitment, staffing, HR, SaaS, or professional services content.
• Experience developing thought-leadership content for executives or company leaders.
• Experience with LinkedIn personal branding.
• Basic graphic design or short-form video editing skills.
• Experience using tools such as Canva, ChatGPT, or other AI-powered content tools.
• Experience growing a LinkedIn page or personal profile organically.

What Success Looks Like

• Consistent production of high-quality LinkedIn content.
• Increased organic reach, engagement, and follower growth.
• Stronger brand visibility and thought leadership on LinkedIn.
• A steady pipeline of relevant content ideas and topics.
• Content that generates meaningful conversations, leads, and business opportunities.
• Continuous improvement based on content performance and audience insights.